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Privacy Policy

VIA Digital Media, LLC is a leading provider of mobile technology products and services. Our mobile advertising platform enables the delivery of targeted content – advertisements, coupons, offers, news, etc. – directly to any mobile device based on the end-user’s interests and location.

This privacy policy explains our privacy practices as they pertain to information about the use of your personal information by VIA Digital Media, LLC in providing branded mobile application services (“Service”) and the VIA Digital Media, LLC Website (“Website”). If you have any questions about this privacy policy, please feel free to contact us at support@viadigitalmedia.com.

INFORMATION COLLECTED BY THE SERVICE

VIA Digital Media, LLC collects information about you when you first activate the Service and as you continue to use the Service.

Personally Identifiable Information

We collect Personally Identifiable Information (“PII”) via the Service. PII is information that can be directly associated with a specific person or entity, and includes your name, mobile phone number, email address, and postal address. We may also ask you to select a user ID and password.

Under certain circumstances, we may send you emails and SMS messages when we feel we have an important announcement to share regarding your Service. Please note that your carrier may charge you to receive messages via SMS. If we have your permission, we may send you email messages about our marketing partners.

The Service may collect your location information automatically from a number of sources: from the GPS in your wireless device, from your mobile carrier’s network, from a WiFi access point, or from a combination of all of the above. We ask your permission prior to accessing your location information. In order to provide the best user experience, we will ask to access your current location periodically in order to deliver content and promotions that are tailored to your current location. However, we only use your most recent location and do not store a history of your various locations over time.

Non-Personally Identifiable Information
We also collect Non-Personally Identifiable Information (“Non-PII”) in connection with the Service. Non-PII is information that cannot by itself be used to identify or locate a particular person or entity. The Non-PII we collect automatically includes the type of wireless device you use to access the Service, and the name of your wireless carrier. And we also keep track of the way you interact with the Service, including the date and time you use the Service, your responses to marketing messages you receive via the Service, and the content and advertisements you viewed while using the Service. We use this information to measure the effectiveness of our marketing campaigns, as well as to help us deliver personalized and relevant content and promotions to you via the Service.

The Service also provides you with an option to provide information about your preferences across several categories (e.g., Sports, Travel, Entertainment, etc.) This information is used to help our advertising partners provide you with relevant and personalized content, information, and promotional offers via the Service.

The Non-PII collected by the Service may be shared with the specific brand that has sponsored the mobile application that you have activated. This information may also be aggregated and shared with third parties for purposes of analyzing demographics and preferences across many mobile users.

THE VIA DIGITAL MEDIA, LLC CORPORATE WEBSITE

The VIA Digital Media, LLC Corporate Website (the “Website”) is designed for our clients and prospective clients, which are generally businesses.

TYPES OF INFORMATION WE COLLECT ON THE WEBSITE

Personally Identifiable Information
We collect Personally Identifiable Information from the Website when you chose to provide it to us. Personally Identifiable Information can be directly associated with a specific person or entity, such as name, street address, email address or mobile phone number. For example, you may choose to send us Personally Identifiable Information about yourself in an email. We use this information simply to contact you to answer your question or concern. Once collected, we will store your Personally Identifiable Information for a reasonable time for record keeping purposes.

NON-PERSONALLY IDENTIFIABLE INFORMATION

We do not collect any Non-Personally Identifiable Information from visitors to this Website. Similarly, we don’t use cookies or web beacons in connection with this Website.

PRIVACY INFORMATION FOR BOTH THE WEBSITE AND THE SERVICE

When VIA Digital Media, LLC Discloses Information to Third-Parties:

We provide your PII and other information collected when you register for the Service as well as your location information and other Non-PII collected by the Service to the specific brand entity related to the VIA Digital Media, LLC application that is being used. We don’t transfer information to third parties that are not affiliated with the branded application, unless we obtain your permission first. If we have your permission, we may provide your location information to third-party partners that integrate with the Service and help make the Service better. For example, we may use a mapping or navigation service provided by one of our partners.

We provide Non-PII to interested third parties to assist those parties in understanding the usage patterns for certain content, services, advertisements, promotions, and/or functionality provided by VIA Digital Media, LLC. VIA Digital Media, LLC may aggregate information about the way you and others use the Service, and share that information with our advertising partners, potential partners and the press.

In the event that VIA Digital Media, LLC is acquired by or merged with a third party entity, we reserve the right to transfer or assign the information we have collected as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your personal information is treated, transferred, or used. You will be notified by us of any such change in ownership or control of your PII.

We may release any information under our control if required to do so by law, or in the good-faith belief that such action is necessary to comply with state or federal laws or respond to a valid court order, subpoena, or search warrant. We also reserve the right to disclose any information under our control if we believe, in good faith, that such disclosure is appropriate or necessary to: enforce the Terms of Use and Privacy Policy; take precautions against liability; to investigate and defend ourselves against any third-party claims or allegations; to assist government enforcement agencies; to protect the security or integrity of our web site; and to protect the rights, property, or personal safety of VIA Digital Media, LLC, or others.

Your Privacy Choices:

You may update, correct, or delete the information you’ve provided via the Service at any time by sending an email to support@viadigitalmedia.com. You may also update information you’ve provided via the Website by emailing us at support@viadigitalmedia.com, and we will act upon your request in a reasonable time. To protect your privacy and security, we take reasonable steps to verify your identity before granting you access or making corrections. You are responsible for maintaining the secrecy of your unique password and account information at all times.

Our Commitment to Data Security:

The security of your information is important to us, including but not limited to the PII collected via the Service and the Website. We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes, but is not limited to the use of firewalls and encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

Our Commitment to Children’s Privacy:

Protecting the privacy of children is important. For that reason, VIA Digital Media, LLC does not knowingly collect PII from persons under 13 years-of-age. IF YOU ARE UNDER 13 YEARS OF AGE, THEN PLEASE DO NOT USE THE SERVICE OR PROVIDE PII ON THIS WEBSITE. If VIA Digital Media, LLC learns that PII has been collected from a person under the age of 13 via either the Website or Service, then we will take the appropriate steps to delete this information. If you are a parent or guardian and believe that your child under the age of 13 has provided his or her PII to us, please contact us at support@viadigitalmedia.com.

Age Requirements For Certain Mobile Applications:

VIA Digital Media, LLC provides mobile application services to multiple brand entities. In some cases, the mobile application may be associated with a brand or content that requires the user to be 18 year-of-age or older. Examples of this include mobile applications associated with casinos, alcoholic beverages, adult content, etc. If you are accessing an application that has an age requirement, your use of the application is your certification that you are of the legal age. If you are not old enough to access the application, you must refrain from accessing the application.

International:

The Website is hosted in the United States, and we do not currently offer the Service outside of the U.S. If you are visiting the Website from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring any PII you provide on this Website or via the Service to the United States and by providing your PII you consent to that transfer.

Changes and Updates to this Privacy Policy:

This Privacy Policy may be revised periodically without further notice to you and the “effective date” notice at the top of this page will reflect this. Please revisit this page to stay aware of any changes. In general, we use your PII in the manner described in the Privacy Policy in effect at the time we received that PII. Your continued use of the Service and/or this Website constitutes your agreement to this Privacy Policy and any future revisions. If we decide to change our privacy practices, then we will post those changes to this Privacy Policy on this page, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

For revisions to this Privacy Policy that may be materially less restrictive on our use or disclosure of PII you have provided to us, we will make reasonable efforts to notify you and obtain your consent before implementing such revisions with respect to such information. If we make such material changes to this policy, then we will notify you here in this Privacy Policy, by email, or by means of a notice on the Website home page.

Contact Information

For questions or concerns relating to privacy, please send us an email at support@viadigitalmedia.com. Alternatively, you may contact us at the address below.

 

 

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