Micah is Speaking on Social & Mobile This Friday at The Website Workshop 2012 – If you don’t live near Lynchurg register for the all day video streaming for $25 below.
VIA Digital has been testing Facebook Offers BETA in early spring with client sweetFrog Frozen Yogurt. Many stores were receiving 1,000 to 10,000 in claimed offers and that caught the eye of Facebook engineers. Facebook launched Facebook Offers as a paid service yesterday and we like to think that we helped shape the product. Facebook also released this case study summarizing some of our success with Facebook Offers.
Sweet Frog, a frozen yogurt store with multiple locations in the U.S., worked with
agency VIA Digital Media to help increase foot traffic and sales.
VIA Digital Media’s Approach
• Created an Offer that said “$4 all you can fit in a 12 oz. cup!”
• Held contests in which people could win free frozen yogurt in two different ways:
• Posted on its Page, encouraging fans to like the status for a chance to be randomly
chosen as a winner
• Created ads in Marketplace that linked to a custom tab that included a box for
users to enter their mobile phone numbers so that Sweet Frog could text winners
• 9,200+ people claimed the Offer, and 144 people redeemed it in the store
• 3,747 people entered the contest on their mobile phone, and 382 redeemed the Offer on
their phone in just one weekend
• 500 new likes generated through the Offer
“We like Facebook Offers because it syncs with
our existing SMS texting programs and tracks
the conversion of a customer coming in and
redeeming the offer at the store. We had 9,289
people claim one of our Offers last month.”
Micah Gaudio, Social Media & Mobile Strategist,
VIA Digital Media
Webster Marine launched their SMS and Mobile Website campaign yesterday.
The parent company of CigRx gets a new look and Content Management System.
Its been over seven years since the last version of this site was released. A new WordPress content management system and a clean look will should carry one of the lake’s favorite communities another ten. www.downtownmoneta.com
Clearly, social media is big, it’s still getting bigger, and as a broad digital channel, is not going to disappear anytime soon.
While the value of this type of statisitical information can be questioned, especially when considering the place of social media within a business structure, I think it serves to highlight simply how massive the channel is as a whole.
I think it also indicates the rapid growth seen amongst certain platforms, which in the physical world would generally never happen. But that in itself is a separate area of discussion. For now, here’s some fresh mind-blowing stats…
Then: Twitter has 75m user accounts, but only around 15m are active users on a regular basis.
Now: Twitter now officially claims to have 175m registered users, although it’s unclear what percentage regularly user the service.
Then: LinkedIn has over 50m members worldwide.
Now: Officially, Linkedin has grown 100%, now having over 100m professionals who use the platform worldwide.
Then: Facebook has 350 million active users on global basis.
Now: Facebook officially hit the half-billion member mark last year. According to figures from Socialbakers, there are now some 640m Facebook users worldwide.
Then: 50% of active users log into Facebook each day. This means at least 175m users every 24 hours.
Now: Still citing the 50% active rate, using the official 500m figure, this means at least 250m users every 24 hours. This is more than a 40% increase in 12 months.
Then: Flickr hosts more than 4bn images.
Now: Flickr continues to grow at a steady rate, having increased by some 25% in the last twelve months. At the end of 2010, it was hosting more than 5bn images.
Then: Wikipedia has 14m articles and 85,000 contributors.
Now: Wikipedia now has more 17m articles. The site now has an army of 91,000 active contributors.
Then: 65m users access Facebook through mobile-based devices.
Now: It may well be the year of mobile… For Facebook. Users accessing the site through mobile devices now tops 200m – an enormous 200% increase in around a twelve-month period.
Then: There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.
Now: Clearly, Facebook is still growing: More than 30bn pieces of content is shared each month, which is an average of 7bn pieces a week.
Then: There are 11m LinkedIn users across Europe.
Now: Go Europe! There are now 20m+ EU Linkedin members.
Then: The average number of tweets per day was over 27m.
Now: Twitter now states that 95m tweets are written each day. This is a staggering 250% increase.
Then: The average number of tweets per hour was around 1.3m.
Now: At the new rate of growth, its calculated that there are nearly 4m tweets per hour.
Associated Press – ADM Corporation, industry leader of packaging and shipping products for a brown and a purle company (: launched some impressive eco-friendly products today. Excited to help with the promotion of this emerging brand.
Read The Full Story at www.admcorporation.com
See the full story at GrandWinterGala.com
With so much social interactivity on websites, from call me buttons, comments, online forms, live chats and forums – the spammers are finding more creative ways to get in your email. Protect your website and online requests with a Recaptcha like the one below.
Site Design and Hosting by VIA Digital Media