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Micah To Speak This Friday @ Website Workshop 2012!

Micah is Speaking on Social & Mobile This Friday at The Website Workshop 2012 – If you don’t live near Lynchurg register for the all day video streaming for $25 below.


VIA Digital/sweetFrog Featured In Facebook Case Study

VIA Digital has been testing Facebook Offers BETA in early spring with client sweetFrog Frozen Yogurt. Many stores were receiving 1,000 to 10,000 in claimed offers and that caught the eye of Facebook engineers. Facebook launched Facebook Offers as a paid service yesterday and we like to think that we helped shape the product. Facebook also released this case study summarizing some of our success with Facebook Offers.

Download PDF Case Study


Sweet Frog, a frozen yogurt store with multiple locations in the U.S., worked with
agency VIA Digital Media to help increase foot traffic and sales.

VIA Digital Media’s Approach
• Created an Offer that said “$4 all you can fit in a 12 oz. cup!”
• Held contests in which people could win free frozen yogurt in two different ways:
• Posted on its Page, encouraging fans to like the status for a chance to be randomly
chosen as a winner
• Created ads in Marketplace that linked to a custom tab that included a box for
users to enter their mobile phone numbers so that Sweet Frog could text winners

• 9,200+ people claimed the Offer, and 144 people redeemed it in the store
• 3,747 people entered the contest on their mobile phone, and 382 redeemed the Offer on
their phone in just one weekend
• 500 new likes generated through the Offer

“We like Facebook Offers because it syncs with
our existing SMS texting programs and tracks
the conversion of a customer coming in and
redeeming the offer at the store. We had 9,289
people claim one of our Offers last month.”
Micah Gaudio, Social Media & Mobile Strategist,
VIA Digital Media

RENEWANATION New Website Design

VIA Digital Media Announces the launch of the new RENEWANATION website.

Mobile Website for Webster Marine

Webster Marine launched their SMS and Mobile Website campaign yesterday.

HR Consolidated Launches New Website

HR Consolidated, LLC is the resource for all things “voluntary”. Our company represents all the major insurance companies for voluntary benefits. Our mission is to be the company of choice in Virginia for voluntary benefits, HR services, Technology and enrollment.

Thank you Facebook for Upgrading My Ads Manager And Disaproving All My Ads

How are we supposed to run plastic surgery ads when we can’t show any body parts? The rest of the world can feel this pain on May 25th. Below are the links to the New Version and Guidelines:


Reasons to disapprove:


Tech Squared Gets A New Website & Gets Social

From web hosting, web design, and network support to phone systems and service, Tech Squared offers the tools for your business success in the Roanoke Valley – We were happy to help them out.


After 5 Jive Website – See You There

After 5 Jive Website full CMS etc.

Tim Basham Gets A New Website

Tim its about time – now start blogging.


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