MICAH GAUDIO, President
Micah graduated from Liberty University with a double major in Communications and Advertising/Public Relations. He worked for some of the largest ad agencies in Tampa, Florida before returning to Smith Mountain Lake in 2001. During his career, Micah took on several roles in the corporate marketing community: a Senior Account Executive, VP of Creative Services, Creative Director and even a Global Marketing Director for GE Medical Systems. He was also named one of the Top 20 business professionals under the age of 40 by the Blue Ridge Business Journal in 2003 and was the youngest professional to be featured.
Micah also served on the Smith Mountain Lake Chamber of Commerce Board of Directors and as Marketing/PR & Tourism Chairman for three years. He was instrumental in bringing the first Business Expo to Franklin County, developing a successful “Chamber Champions” program, and he also served as PR Chairman for the SML Charity Home Tour for those three years while the event enjoyed its biggest revenue gains to date. In addition, Micah served on the Board of Directors for the Franklin County Chamber of Commerce from 2005-2007 and the Bedford County Chamber of Commerce from 2007-2010.
In 2004, Micah sold his interest in the second magazine he founded, Lynchburg Living.com and Prototype Advertising. A few years later, in 2007, he sold another successful publication, Smith Mountain Laker.com Magazine, to the Times World Corporation. With part of the proceeds of the sale to Times World Corp, Micah made significant contributions to help establish the Smith Mountain Lake Christian Academy, a private education facility for grades K-9th, which opened its doors to students in the fall of 2008, where he serves as Chairmen.
In the last few years Micah has focused on growing VIA Digital Media. Recent successful projects developed by the company include the “Closer Than You Think” marketing campaign for the SML Chamber of Commerce and the “Buy Now Roanoke” awareness campaign for the Roanoke Regional Homebuilders Association. This past summer, Micah developed and implemented a marketing plan to help BB&T sell out Bridgewater Pointe a distressed 24 million dollar condo project.
In addition to managing his advertising firm, Micah currently owns WakeNSkate.com, a boat dealership and the third largest pro wakeboard shop on the east coast, and plans to build the first wakeboard cable park on the east coast at SML. He is married to Shannon Gaudio and has two children.
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